Basics of Google’s New Mobile Ranking Alterations

Below are twelve critical areas to which webmasters need to turn their attention regarding Google’s new mobile ranking alterations after they test website on mobile devices, that can be anticipated soon.

1. Responsiveness doesn’t mean a boost in ranking.
Due to Google’s urge for responsive design’s better facilitation of mobile website traffic, users have been wondering if the best course of action is to utilize responsive design in hopes of obtaining a rankings boost. Google recommends this method, because it has proven to work well for Google, and they hold it to be a solution that would be beneficial for virtually everyone. However, webmasters are not required to use responsive designs tailored to mobile devices, because other mobile website designs will operate just as well. Google emphasizes that responsive design has no additional ranking benefit.

2. Webmasters must block CSS and javascript on their website(s).
If your site blocks elements such as CSS and javascript, your website won’t pass Google’s mobile optimization test, even if the rest of your site is perfectly tailored to the test. You must provide Googlebot access to crawl both CSS and javascript to pass this test.

3. Mobile compatibility will be considered by individual page.
In determining if a page is friendly for mobile device visits, Google considers this factor by individual pages. Therefore, if some pages pass or even if most pages pass, it doesn’t guarantee that your whole website passes the check. Make your best attempt to provide all pages in a mobile friendly fashion.

4. Will tablet-exclusive ranking factors exist for tablet users?
Google has no plans, currently, to include specific systems for tablet rankings.

5. Will Google changes go live on April 21, 2015, or is that not a solid date?
Google doesn’t provide a solid answer to this question, but they do emphasize an importance of April 21, 2015.

6. When will websites need to be mobile ready when considering this anticipated update?
Google does say that you should shoot for April 21, 2015 to optimize sites to accommodate these updates accordingly.

7. How long will it take for mobile friendly sites to be reflected in the search results?
Google reports that as soon as they make a determination that a site is mobile friendly, it will be updated on a site by site basis.

8. Will Google release an additional update like Panda or Penguin or Panda on the day of the anticipated update, leading to further confusion for webmasters?
Google doesn’t report any other anticipated changes taking place on April 21, 2015, but they can’t say whether those conditions may change between now and then.

7. Will this update impact desktop computers?
Google does not report any impact on desktop computers regarding this update.

8. Is Google considering a separate mobile index at a later date?
Google has plans to create a separate mobile index, and they are presently working towards that goal. Google has nothing upcoming to report about the matter, currently.

9. It’s unnecessary for Google to see noscript when they crawl a site.
Multitudes of webmasters used noscript when javascript was not executed for various reasons. However, Google still sees noscript and cancels it out when they crawl javascript.

10. Will off-site resources possibly block javascript?
Due to webmasters often having no control of off-site javascript, such as exemplified in Google Analytics code, Google considers these matters. Google emphasizes that webmasters provide conditions that let Googlebot crawl javascript and CSS on their website, itself.